New year, new beginnings
- Vein Auto Magazine
- 2 days ago
- 2 min read
Updated: 1 day ago
"Making knowledge accessible and explaining culture"
That was our guiding principle ever since we founded VEIN Automotive. But somewhere along the way, between expansion and the growing tasks of the company, this guiding principle fell short. Our collections were extensively researched and profoundly thought out, but we could never present the full extent of our ideas - and how could we? Our conversations with you at the booth are often limited in time, and rarely does one get the idea to ask where the concept for the product actually originated. After we finally noticed last year that we were working past our guiding principle, the thought of wanting to go "back to basics" developed more and more.
But this time, we are not starting from zero. We have you as a community, more experience in working on cars, and last but not least, a functioning company with VEIN at our side. We want to use all of this just as VEIN was always intended. We want to create a place where high-quality products, style, and above all, knowledge are in harmony. That is why we are starting the VEIN AUTO MAGAZINE - a tribute to the enthusiasm of the most iconic Japanese magazines that already captured the spirit and made it presentable.
The VEIN AUTO MAGAZINE will appear both in digital form and once a year as a printed magazine, in order to present our love for car culture in its entirety. In the process, we will systematically work through tuning styles to understand the origins of our cars, discover authentic reports from the 1980s and 1990s, and make them accessible to you by translating them and incorporating our personal perspective. We will involve you in our private projects and talk openly about our ideas and plans. Throughout these projects, we will document modifications and provide you with tips that can help your own projects.
Last but not least, we want to use this project to visit meets more regularly again ourselves, document the best cars, and introduce you to events that you might not even have known about yet. Along the way, we want to interview selected drivers from the community about their cars and present them - after all, we also want to gain insight into the diverse scene of the European region and report on it.
What happens to VEIN on Instagram and TikTok? What is changing at the booth? Will we continue to sell products? What is happening with FLY.fm? We answer all these questions in a new episode of our podcast (please note: the podcast is only available in German language). There, we talk about the topics mentioned above to get you on board.